By Jessica Banes
Forbes Middle East Staff
Olivier Latour, CEO of Grandiose Supermarkets, reveals the latest plans from the unique local supermarket chain.
Grandiose, the contemporary neighborhood supermarket chain, is embarking on an aggressive expansion to establish itself as a leading grocery retail player in the U.A.E. Encouraged by its initial success with U.A.E. grocery shoppers, the chain has ramped up it’s activities to penetrate into more communities in need of better providers.
Grandiose supermarkets currently operate in Dubai Marina, Um Suqeim, Barsha, Dubai Mall, Silicon Oasis, Address Downtown), Ras Al Khaimah (Grove) and Abu Dhabi (Reem Island). The chain is now set to expand into several locations over the next two years, promoting its popular assortment of products and enhanced levels of consumer loyalty.
Customer-Centric Offering
Seeking to differentiate from its competition in the market, Grandiose focuses heavily on an entirely customer-centric approach to product range and shopping experience. Customers have reacted positively to the refreshing change in the grocery retail landscape, particularly supporting the eco-friendly practices adopted by Grandiose. Its initiatives towards promoting a healthy lifestyle have also gained traction, creating excellent reputation in its communities.
Grandiose offers many common and regularly-consumed products for good value, while also providing a gourmet customized range. The customers enjoy a unique look and feel environment with the associated warmth of service. Amongst its specialties are an extensive range of international foods, healthy foods (organic & free from), balanced fresh ready meals and freshly baked bakery products. Grandiose has collaborated with leading French retailer Intermarche to offer its wide range of niche products.
Sourcing from local producers and farms is a key aspect of Grandiose operations, in addition to promoting a positive eco-citizenship concept.
Fostering Eco-Citizenship
Since its launch, Grandiose has been focusing on enabling consumers to purchase high-quality products while acting responsibly in conserving the environment. The outlets encourage customers to bring their own re-usable shopping bags or opt for the paper bags available at the plastic-free checkout counters. In addition to the instore initiatives, Grandiose organizes several social events like the beach clean-up drive and partners actively with the government youth hub to educate consumers on the reduction of waste.
Convenience, Health & Safety
During the ongoing COVID-19 crisis, ensuring efficient home deliveries to customers has become even more important for Grandiose. Grandiose has strengthened its delivery offering and stock levels are constantly monitored and adjusted to adequately meet customer needs, providing them with even greater value and convenience.
In response to the current situation, Grandiose has also stepped up its health and safety measures to ensure the well-being of staff and customers. The supermarkets and their facilities are well sanitized based on approved best practices. The staff are well trained with updated practices in hygiene, health protection and social distancing.
Grandiose aims to be a responsive and innovative provider of grocery and is thereby investing significantly in enhancing its online and instore capabilities. In the coming months, residents of UAE can anticipate a refreshing transformation in this sector.
Article Source: Forbes Middle East