Dubai, UAE – November 17, 2022: Ghassan Aboud Group, the UAE headquartered multi-business conglomerate has won the prestigious ‘Digital Transformation of the Year’ Award at the Tech Innovation Awards 2022 hosted by the Entrepreneur Middle East.

The group has been working relentlessly towards building a sustainable and innovative future. Applying new technologies to existing systems has enabled Ghassan Aboud Group to introduce cost-effective and time-saving solutions across distribution, logistics, retail, and wholesale functions. The company’s exceptional commitment to digital innovation, value-oriented approach, and agility in adapting to new technologies was acknowledged by the award organisers.

Accepting the award, Suresh Vaidhyanathan, Group CEO of Ghassan Aboud Group, said, “We are honoured to get this valuable accolade.  Our fabulous team will be much encouraged to intensify their efforts for collective success in our digital transformation journey.  We are aiming for each business to leverage digital innovation across the value chain, for delivering growth and benefit for all. We have been investing significantly in digital platform strategy and initiatives not just for external stakeholders but also training our workforce to be ready for a digital-first approach and be aligned with our vision.”

Ghassan Aboud Group is the promoter of award-winning digital marketplaces such as BuyParts24 and BuyGro. BuyParts24 is an online auto parts marketplace connecting suppliers to garages, workshops and other customers. It has played an integral role in lowering operational costs and improving customer reach for a wide range of auto parts. BuyGro is a Food/FMCG platform and a B2B eMarketplace that connects vendors to groceries and HORECA customers while optimizing availability, performance, cost, and quality.

As a strong believer in sustainable, tech-driven solutions, the Ghassan Aboud Group has coined various innovative partnerships, including the 3.3 Sq Km purpose-built food ecosystem, Abu Dhabi Food Hub – KEZAD, as a public-private partnership (PPP) with the AD Ports Group. This project is seeking to solve challenges such as food shortage, waste management, and supply chain. The strategic partners are also establishing a similar sized automotive hub, the Global Auto Hub – Abu Dhabi at an adjacent location with an enhanced emphasis on technology.

Organised by Entrepreneur Middle East, Tech Innovation Awards celebrate the tech and innovation ecosystem in the MENA region and recognise individuals and enterprises that are redefining the future of this dynamic industry.